Le plan de communication 4 me dition

Titre : Le plan de communication 4 me dition
Auteur : Thierry Libaert
Éditeur : Dunod
ISBN-13 : 9782100600274
Libération : 2013-05-22

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Le plan est le pivot central de la communication de l’entreprise : il en indique les objectifs, définit les messages, sélectionne les cibles, délimite les moyens. Pratique et didactique, cet ouvrage constitue un guide d’élaboration du plan de communication. •Comment rédiger un plan de communication ? •Comment le faire reconnaître dans l’entreprise ? •Comment le piloter et le mettre en oeuvre ? Cette 4e édition, entièrement actualisée, propose des conseils, des avis d’experts et des modèles de plans de communication thématiques : interne, financière, de crise, de développement durable... Elle est accompagnée de compléments en ligne offrant des outils supplémentaires pour concevoir efficacement un plan de communication. Cet ouvrage de référence s’adresse aux cadres des organisations ainsi qu’aux étudiants en communication. LES + Une pédagogie fondée sur vingt années d’expérience dans la pratique de la communication Intégration du rôle des réseaux sociaux dans la stratégie de communication

Strategic Reputation Risk Management

Titre : Strategic Reputation Risk Management
Auteur : J. Larkin
Éditeur : Springer
ISBN-13 : 9780230511415
Libération : 2002-10-30

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Reputation is a commercially valuable asset. This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retain market share, maximise shareholder value, raise finance, manage debt and remain independent. It provides practical models and checklists designed to plan reputation management and risk communication strategies.

Marketing Management

Titre : Marketing Management
Auteur : Philip Kotler
Éditeur : Scarborough, Ont. : Prentice Hall Canada
ISBN-13 : 0131257250
Libération : 1995-01-01

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Philip Kotler A été écrit sous une forme ou une autre pendant la plus grande partie de sa vie. Vous pouvez trouver autant d'inspiration de Marketing Management Aussi informatif et amusant. Cliquez sur le bouton TÉLÉCHARGER ou Lire en ligne pour obtenir gratuitement le livre de titre $ gratuitement.

The Credible Company

Titre : The Credible Company
Auteur : Roger D'Aprix
Éditeur : John Wiley & Sons
ISBN-13 : 9780470447345
Libération : 2008-11-03

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In The Credible Company, communication expert Roger D?Aprix provides a logical and tested strategy to inform skeptical employees in a time of turbulent change. With information being the lifeblood of today?s intellectual-capital assembly line, D?Aprix explains, the internal communication task has taken on an unprecedented importance. Drawing on his experience as a corporate communication executive and consultant, the author offers a practical prescription for effective communication: INFORMS (as in a communication strategy that informs). Based on the principles of Information, Needs on the Job, Face-to-Face Communication, Openness, Research, Marketplace, and Strategy, INFORMS provides a winning formula for those with the insight and motivation to work for greater credibility within companies and other institutional organizations. Throughout the book, D?Aprix provides numerous illustrative examples from his rich consulting experience as lessons in what to do and what not to do in communicating with the workforce.

The Conversation Company

Titre : The Conversation Company
Auteur : Steven Van Belleghem
Éditeur : Kogan Page Publishers
ISBN-13 : 9780749464745
Libération : 2012-05-03

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Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and hamper their prospects of expansion. The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face' and you need to define a clear set of values for both employees and customers, incorporating them in your marketing so that all company communication reflects the DNA of your organization. Based on solid research and including interviews and case studies of companies such as Zappos, Kodak, Nokia and Microsoft, The Conversation Company is the key to sustainable success.

Introduction to Algorithms

Titre : Introduction to Algorithms
Auteur : Thomas H. Cormen
Éditeur : MIT Press
ISBN-13 : 9780262033848
Libération : 2009-07-31

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A new edition of the essential text and professional reference, with substantial new material on such topics as vEB trees, multithreaded algorithms, dynamic programming, and edge-based flow.

Sprint

Titre : Sprint
Auteur : Jake Knapp
Éditeur : Simon and Schuster
ISBN-13 : 9781501121777
Libération : 2016-03-08

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NEW YORK TIMES BESTSELLER WALL STREET JOURNAL BESTSELLER “Sprint offers a transformative formula for testing ideas that works whether you’re at a startup or a large organization. Within five days, you’ll move from idea to prototype to decision, saving you and your team countless hours and countless dollars. A must read for entrepreneurs of all stripes.” —Eric Ries, author of The Lean Startup From three partners at Google Ventures, a unique five-day process for solving tough problems, proven at more than a hundred companies. Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution? Now there’s a surefire way to answer these important questions: the sprint. Designer Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. He joined Braden Kowitz and John Zeratsky at Google Ventures, and together they have completed more than a hundred sprints with companies in mobile, e-commerce, healthcare, finance, and more. A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It’s for anyone with a big opportunity, problem, or idea who needs to get answers today.

Probability Space

Titre : Probability Space
Auteur : Nancy Kress
Éditeur : Tor Books
ISBN-13 : 9781466825253
Libération : 2004-01-05

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Nancy Kress cemented her reputation in SF with the publication of her multiple-award–winning novella, "Beggars in Spain," which became the basis for her extremely successful Beggars Trilogy (comprising Beggars in Spain, Beggars and Choosers, and Beggars Ride). And now she brings us Probability Space, the conclusion of the trilogy that began with Probability Moon and then Probability Sun, which is centered on the same world as Kress's Nebula Award-winning novelette, "Flowers of Aulit Prison." The Probability Trilogy has already been widely recognized as the next great work by this important SF writer. In Probability Space, humanity's war with the alien Fallers continues, and it is a war we are losing. Our implacable foes ignore all attempts at communication, and they take no prisoners. Our only hope lies with an unlikely coalition: Major Lyle Kaufman, retired warrior; Marbet Grant, the Sensitive who's involved with Kaufman; Amanda, a very confused fourteen-year-old girl; and Magdalena, one of the biggest power brokers in all of human space. As the action moves from Earth to Mars to the farthest reaches of known space, with civil unrest back home and alien war in deep space, four humans--armed with little more than an unproven theory--try to enter the Fallers' home star system. It's a desperate gamble, and the fate of the entire universe may hang in the balance. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.

Song of Myself

Titre : Song of Myself
Auteur : Walt Whitman
Éditeur : Courier Corporation
ISBN-13 : 9780486113173
Libération : 2012-03-02

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It was with this first version of "Song of Myself," from the 1855 edition of Leaves of Grass, that Whitman first made himself known to the world. Readers of revised editions will find this version surprising, and often superior. A selection of the Common Core State Standards Initiative.

European Contract Law

Titre : European Contract Law
Auteur : Bénédicte Fauvarque-Cosson
Éditeur : Walter de Gruyter
ISBN-13 : 9783866537255
Libération : 2008-01-01

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The Association Henri Capitant des Amis de la Culture Juridique Française and the Société de législation comparée joined the academic network on European Contract Law in 2005 to work on the elaboration of a "common terminology" and on "guiding principles" as well as to propose a revised version of the Principles of European Contract Law (PECL). The results of this work were sent to the European Commission and have already been published in French. The English translation is now being published by sellier.elp. This work could contribute to the wider European project. The part on the guiding principles could be a component of the CFR, in the form of "black letter" model rules or recitals. The part on terminology is, in itself, useful for the elaboration of the final various linguistic versions of the CFR. It finds its place within the materials which will accompany the model rules. Last but by no means least, the revised version of the PECL should be considered by the European institutions as an alternative set of model rules on contract law.