J ose entreprendre
À partir de son expérience et du témoignage de 51 entrepreneurs, Stéphane Degonde propose un guide précis et concret sur les 100 risques à éviter ou à surmonter pour réussir la création de son entreprise. Quatre ans pour lancer une startup... Quatre minutes pour la liquider ! La création d'entreprise n'est pas toujours synonyme de succès : on dénombre chaque année près de 63 000 faillites d'entreprises. Confronté à la fin brutale et inattendue de son entreprise, Stéphane Degonde s'est interrogé sur sa propre responsabilité de dirigeant. Le résultat est sans appel : la fragilité de l'entreprise avait été cultivée sans même en prendre conscience. Une conclusion s'est imposée à lui : l'entrepreneur, par ses excès et ses émotions, constitue la première source de risque de son entreprise. En rencontrant 51 entrepreneurs aux parcours singuliers, et en tirant profit de sa propre expérience, Stéphane Degonde a imaginé le guide du créateur d'entreprise qu'il aurait aimé avoir : riche en analyses, concret, détaillé et pratique. Il y expose les cent risques majeurs que tout entrepreneur doit connaître pour mieux les éviter, les surmonter, voire parfois les accepter, afin de rendre son entreprise pérenne. Chaque risque est évalué, statistiques et témoignages à l'appui, et des solutions pleines de bon sens sont proposées. Un livre qui poursuit un seul objectif : la réussite des entrepreneurs.
Don't fight for customers, let them fight over you! Have you ever queued for a restaurant? Pre-ordered something months in advance? Fought for tickets that sell out in a day? Had a hairdresser with a six-month waiting list? There are people who don't chase clients, clients chase them. In a world of endless choices, why does this happen? Why do people queue up? Why do they pay more? Why will they book months in advance? Why are these people and products in such high demand? And how can you get a slice of that action? In Oversubscribed, entrepreneur and bestselling author Daniel Priestley explains why…and, most importantly, how. This book is a recipe for ensuring demand outstrips supply for your product or service, and you have scores of customers lining up to give you money. Oversubscribed: Shows leaders, marketers, and entrepreneurs how they can get customers queuing up to use their services and products while competitors are forced to fight for business Explains how to become oversubscribed, even in a crowded marketplace Is full of practical tips alongside inspiring examples to alter our mindsets and get us bursting with ideas Is written by a successful entrepreneur who's used these ideas to excel in the ventures he has launched
The Art of War
Machiavelli's revolutionary 1520 work clearly states and discusses military organization and strategy: handling recruitment and weapons, motivating troops, demoralizing enemies, and achieving tactical and strategic advantages.
Business Model Generation
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"
My Life in Advertising
This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive interest. The chief object behind every episode is to offer helpful suggestions to those who will follow me. And to save them some of the midnight groping which I did. One night in Los Angeles I told this story to Ben Hampton, writer, publisher, and advertising man. He listened for hours without interruption, because he saw in this career so much of value to beginners. He never rested until he had my promise to set down the story for publication. He was right. Any man who by a lifetime of excessive application learns more about anything than others owes a statement to successors. The results of research should be recorded. Every pioneer should blaze his trail. That is all I have tried to do. When this autobiography was announced as a serial many letters of protest came to me. Some of them came from the heads of big businesses which I had served. Behind them appeared the fear that I would claim excessive credit to the hurt of others' pride. I rewrote some of the chapters to eliminate every possible cause for such apprehensions.
Business Model You
A one-page tool to reinvent yourself and your career The global bestseller Business Model Generation introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. Business Model You uses the same powerful one-page tool to teach readers how to draw "personal business models," which reveal new ways their skills can be adapted to the changing needs of the marketplace to reveal new, more satisfying, career and life possibilities. Produced by the same team that created Business Model Generation, this book is based on the Business Model Canvas methodology, which has quickly emerged as the world's leading business model description and innovation technique. This book shows readers how to: Understand business model thinking and diagram their current personal business model Understand the value of their skills in the marketplace and define their purpose Articulate a vision for change Create a new personal business model harmonized with that vision, and most important, test and implement the new model When you implement the one-page tool from Business Model You, you create a game-changing business model for your life and career.
The Lean Startup
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
We must make judgments all the time when we can’t be certain of the risks. Should we have that elective surgery? Trust the advice of our financial adviser? Take that new job we’ve been offered? How worried should we be about terrorist attacks? In this lively and groundbreaking book, pioneering researcher Dylan Evans introduces a newly discovered kind of intelligence for assessing risks, demonstrating how vital this risk intelligence is in our lives and how we can all raise our RQs in order to make better decisions every day. Evans has spearheaded the study of risk intelligence, devising a simple test to measure a person’s RQ which when posted online sparked a storm of interest and was taken by tens of thousands of people. His research has revealed that risk intelligence is quite different from IQ, and that the vast majority of us have quite poor risk intelligence. However, he did find some people who have very high RQs. So what makes the difference? Introducing a wealth of fascinating research findings, Evans identifies a key set of common errors in our thinking that most of us fall victim to and that undermine our risk intelligence, such as “ambiguity aversion,” overconfidence in our knowledge, the fallacy of mind reading, and our attraction to worst-case scenarios. We are also regularly led astray by the ways in which information is provided to us. Citing a wide range of real-life examples— from the brilliant risk assessment skills of horse race handicappers to the tragically flawed evaluations of risk that caused the financial crisis—Evans illustrates that sometimes our most trusted advisers, including the experts and analysts at the top of their disciplines, don’t always give us the best advice when it comes to risk evaluation. Presenting his revolutionary test that allows readers to evaluate their own RQs, Evans introduces a number of simple techniques we can use to build our risk assessment powers and reports on the striking results he’s seen in training people to develop their RQs. Both highly engaging and truly mind-changing, Risk Intelligence will fascinate all of those who are interested in how we can improve our thinking in order to enhance our lives.
Decision Making Training
Beginning with an easily understandable decision making process, this title provides everything needed to build interactive half, full, and multi-day training programs.
In this book "BRAINCHAINS" you discover your brain, to unleash its full potential in a hyperconnected, multitasking world Prof Dr Theo Compernolle studied over 600 publications, surveyed 1200 professionals and wrote another easy readable and practical book.As a medical doctor, neuropsychiatrist and scholar with decades of experience in medical schools and business schools in many countries, he integrates science from many domains. What is your most important tool to be successful as a professional? Your brain! What do you know about your thinking brain? Nothing. The sad result: a majority of knowledge workers ruin the performance of their magnificent brain, and obstruct the matchless potential of their brain-ICT collaboration (Information and Communication Technologies). Taking into account the strengths and weaknesses of your brain you will also get the best results from your brain-ICT synergy. -Part 1: How your reflecting brain, your archiving brain and your reflex brain influence your thinking -Part 2: The BrainChains: how always being connected, multitasking, stress and lack of sleep ruin your performance -Part 3: Practical tools and tips to unchain your brain -The fifth BrainChain; "Badly Designed Offices" about disastrous open offices is a FREE BOOKLET at www.brainchains.org "Eye-opener! A great read for all of us who are "juggling-it-all," work and family, are interested in increasing productivity and to get the most of our brains AND our smart phones.Marjan Inbar, Senior Communications Consultant, NY. USA ..".quite a feat to integrate research from so many domains and turn them in a very readable, inspiring, useful often surprising and even stirring book... not only the problems... but also the solutions..."Daniel Blumberg, Principal and Investor, NY ..". a compelling, meticulously researched, and cleverly illustrated case against the twin tyrannies of hyperconnectivity and multitasking... also shows how to free ourselves from them" Nelida and Jorge Colapinto (Psychologists). Wynnewood. PA. USA "Read this book if you'd like to learn how to master information technology, rather than have it master you and letting it get in the way of doing your best work." Prof Peter Cappelli.G.W. Taylor Professor of Management. The Wharton School. Philadelphia. USA ..".Multitasking is impossible! Understanding and accepting this, helped me to refocus on tasks which matters and to rediscover my creativity. I used the short MULTITASKING test in my meetings in our global organization. It's exciting to see everywhere the "aha"-epiphany!"Dr. Peter zum Hebel, Vice President, Manufacturing, Kemira Germany ..". a revelation for me and helped me better understand why people do what they do in a health & safety context. An essential and easy read for practical people, who want to know how people work and what can be practically done to maximize their efficiency and reduce human error"Malc Staves, Global Health & Safety Director, L'Oreal .Paris France ..". an easy to read "page turner..". which I feel everyone in the "connected" world should read"Dave Scott President Barco, Inc. USA ..".everybody is complaining about a continuous input overload. Yet the real quandary is: while we are continuously flooded by the breakers of redundant signals we do suffer from a lack of relevant information. Theo Compernolle describes and analyzes this state of affairs and its impact on our daily life and our habitual and creative performance."Gottlieb GUNTERN, President of CREANDO - International Foundation for Creativity & Leadership, Switzerland ..".This book shows me a so powerful human brain ... Looking inside into my brain, I get my idea to have my life back under my own control... and recapture time to love and be loved..."Wei TAO, Business Information Manager of DSM China